The industry benchmark holds across verticals: roughly 70% of carts never complete (Convertcart). On a one-person Shopify-style shop, that is the difference between a month of recovered revenue and a month of carts that were alive eight hours ago and gone by morning. Hatchloom maps the leak on your checkout, then ships the four recovery levers — Detect, Deflect, Re-engage, Recover — that close it inside TCPA-aware guardrails.
Sources cited: Convertcart (~70% abandonment industry benchmark) · convertcart.com.
Recovery on the line
~$35,000/year
of revenue sitting inside abandoned carts on a one-person Shopify-style shop with a $100 AOV and 500 carts a month — recoverable, once the four levers are running against your checkout instead of a generic template. The assumptions are spelled out below; a critic can rerun the math against your own numbers.
Worked example, not a guarantee. The arithmetic and the underlying assumptions live one section below.
The four recovery levers
Abandoned-cart loss on a Shopify-style SMB is not a single problem. It is four leaks at once — the cart that closes before you see it, the FAQ that pushed them out, the email that didn't recover them, and the SMS that could have — written as a sequence, not a single bolt. The map finds them; the build closes them, against the guardrails a regulator reads first.
Source · SellersCommerce — sellerscommerce.com
The arithmetic, with assumptions spelled out
Take a Shopify-style SMB with 500 carts a month and a $100 AOV. Apply Convertcart's industry benchmark of ~70% abandonment (350 carts never completing). Assume the default email-only flow recovers the same segment as it always has, and apply SellersCommerce's combined-channel benchmark of a net +9.2% recovery on the carts email was leaving behind. That puts the recoverable lift at 350 × $100 × 9.2% — roughly $3,200 a month, or about $38,400 a year on a single-segment shop. Real shops skew higher once the AOV climbs or the cart volume grows; the rounded $35K/year figure on the hero sits inside the same envelope as the worked example's $38,400/year on a single-segment shop running these inputs.
Sources · Convertcart (70% cart-abandonment industry benchmark) convertcart.com · SellersCommerce (+9.2% combined-channel recovery lift) sellerscommerce.com. Worked example, not a guarantee — substitute your own carts/mo and AOV to rerun.
Sample inputs
Recoverable
350 × $100 × 9.2% ≈ $3,200/month
Picking up where the recovery map leaves off
The four levers on this page are the same four the SMS flow uses on a real engagement — and the same four the mapping call decides between during week one. Read the full engagement shape on the pricing page or revisit the pitch deck on the landing page.
FAQ
Quick answers about the size of the leak, how SMS stacks on top of email, and what the monthly retainer adds once cart recovery is live. If yours isn't here, send it directly to hatchloom-5@polsia.app.
One mapping call away
No sales deck, no demo under NDA. Send us the shape of your checkout, the SMS provider you already pay for, and a window for a 30-minute call. We'll tell you in plain English which of the four levers is the biggest leak on a two-person shop — and whether the engagement fits. See how the engagement runs on the landing page.
Replies in one business day, usually faster.
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